Digital Marketing Manager (Based in Australia)

Job description :

Daily management of LinkedIn and other social platforms to identify opportunities and regular posting to these platforms to engage our target audience. (Strong emphasis on LinkedIn content and outreach) Manage and expand Facebook organic audiences and engage in industry relevant groups. Liaise with in house Graphic Designer to design and develop email campaigns Develop and implement CRM strategies through various touchpoints to drive engagement, focusing on both customer acquisition and retention Strong understanding of key reporting tools, such as Google Analytics Website conversion analysis and recommendations to our web team. Meet with our SEO agency to understand strategy and drive engagement. A “think outside of the box" mentality to drive attendance at conferences, training and members network About you Minimum of two years working within an events business Minimum of two years within a digital marketing background with experience managing and growing a CRM system (knowledge of Keap an advantage). Ability to create CRM database audiences for targeted EDM campaigns. Experience crafting EDM templates and scheduling campaigns. Can build CRM workflow funnels and automations for upcoming events. LinkedIn outreach and automation experience using 3rd party tools. Ability to setup Zapier integrations and problem solve connection issues. Ability to work with Wordpress forms and web hook Zapier integrations. Deep knowledge of social marketing tools and platforms. Ability to work independently and within a team. B2B Experience an advantage. Extensive training can also be available for the right candidates.

Skills and Expertise :